Beauty Industry

Brandless Expands Its Beauty Offerings

The company has launched new skincare products and beauty tools — and everything is still $3.

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By: Marie Redding

Senior Editor


Brandless — the online company that sells all of its products for $3 — has expanded its personal care collection. The company is crossing more into the beauty realm with its latest launch that includes new bath & body and skincare products, as well as its first-ever beauty and grooming tools.

Six new “personal care essentials” have launched — facial toner, facial scrub, night cream, foot cream, coconut body butter, and coconut lip balm. The products feature new scents, which are green apple, grapefruit, coconut, and mint.

Brandless has also debuted a small collection of beauty and grooming tools, which include a carbon steel eyelash curler, cuticle nipper, nail clipper, nail files, stainless steel slanted tweezers, and a double-ended sharpener for makeup pencils.

Brandless calls its beauty and personal care products “Clean,” and says it has banned over 400 potentially harmful ingredients, such as sulfates, parabens, phthalates, polypropylene, formaldehyde and synthetic fragrances. The products are also 100% cruelty-free.

Stay tuned for more about the brand and its packaging. 

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